Writing on setting up correct tracking for Saudi stores, and why ad platform numbers differ from your store's own.
Most sales in the Saudi market close on WhatsApp, and WhatsApp is a closed box to measurement tools. Here is what can actually be measured, how to set it up, and where tracking stops and manual logging starts.
The pixel depends on the customer's browser, and browsers no longer deliver everything. Here is what Conversions API does, how to connect it without doubling your numbers, and how to confirm it works.
Your store says 100 orders, Meta says 60, Snapchat says 40, and the total is more than what actually happened. None of this is random. Every number has a specific cause, and every cause has a fix.
Many stores install GA4 by pasting a snippet and assume tracking works. This guide covers the right order and what to verify before spending a single riyal on ads.
