Donation campaigns for a Saudi charity on Snapchat and TikTok

Media buying for an online donation page against a target return

From a real project

01 / Diagnosis

What was the problem?

Raise donations through an online donation page at a set return on ad spend.

02 / Execution

What I did

Measurement first: Snap and TikTok pixels on the donation page with Conversions API passing each donation's value. Sales campaigns optimised for the donation event, targeting Saudi Arabia with Arabic creatives, and campaign economics worked out from payment-gateway data (average gift, conversion rate, max viable CPC).

03 / Impact

What changed

Daily spend management that cuts what doesn't pay back, plain reporting on return, and donation-page fixes (faster payment methods, monthly giving, preset amounts).

Have a similar problem?

Describe where you are and what you want. You get a straight answer within one working day: fit or not, and why.