Google & Meta campaigns for a real-estate project

Cost per lead down 45% at the same lead volume

45%Lower cost per lead

Google & Meta campaigns for a real-estate project — image 1

From a real projectMeasured result

01 / Diagnosis

What was the problem?

Campaigns were bringing in lots of low-intent messages at a high cost per lead.

02 / Execution

What I did

Rebuilt the Google Ads and Meta account structure around purchase intent instead of one broad campaign. Set up full tracking (GA4, GTM, Meta Pixel with Conversions API) so every lead is attributed to its real source, excluded unqualified keywords and audiences, and tested message and form variants, keeping the best converters.

03 / Impact

What changed

Cost per lead fell 45% while lead volume held, with a weekly report of spend versus results.

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