Micro-Influencer Campaign for Fitness App

Coordinating 15 fitness micro-influencers to drive app downloads and signups

8.5KDownloads

-50%CAC Reduction

7.8%Engagement

Micro-Influencer Campaign for Fitness App slide 1

Execution completeMeasured result

01 / Diagnosis

Which business constraint required intervention?

High cost-per-install on standard social media ads due to lack of authentic social proof.

02 / Execution

Which decision shaped the execution?

Partnered with 15 niche micro-influencers (5k-20k followers) who documented their 14-day training challenge using the app, sharing unique download links.

03 / Impact

What impact could be measured?

Generated 8,500 active downloads within 30 days at a 50% lower cost-per-acquisition compared to Meta Ads.

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