Meta account review for a massage center

Message campaigns to WhatsApp, Messenger and Instagram

27%Lower CPM

7%CTR

Meta account review for a massage center — image 1

From a real projectMeasured result

01 / Diagnosis

What was the problem?

The center books clients through messages, and cost per conversation was too high.

02 / Execution

What I did

The review found $0.15 per conversation in the Facebook feed versus about $0.63 in Reels and Stories, two ad sets with identical targeting bidding against each other, and roughly a third of budget on a traffic campaign. Restricted placements to feeds, paused weak ads, moved spend to messages, set up an age A/B test (18+ vs 25+), and launched a new ad from unused video.

03 / Impact

What changed

Early results: CPM down about 27% and CTR up from 6.1% to 7%; the age test is still running.

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