Performance ads for an online fashion store

Seasonal sales target beaten by 30% on the same budget

30%Above sales target

Performance ads for an online fashion store — image 1

From a real projectMeasured result

01 / Diagnosis

What was the problem?

A fixed seasonal sales target and a fixed ad budget with no room for waste.

02 / Execution

What I did

Built Meta and Google performance campaigns split between prospecting and retargeting of product viewers and cart abandoners, set up e-commerce tracking (view, add to cart, purchase with order value) via GA4 and Conversions API, tested creatives weekly, and focused spend on higher-margin products.

03 / Impact

What changed

The store beat its agreed sales target by 30% within the same budget, with return-on-ad-spend reporting per campaign.

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