B2B SaaS Lead Generation Campaign

LinkedIn & Google search ads to drive high-intent demo requests

-40%CPA Reduction

2.5xConversion Rate

+180Demo Requests

B2B SaaS Lead Generation Campaign slide 1

Execution completeMeasured result

01 / Diagnosis

Which business constraint required intervention?

Low quality leads and high acquisition cost from generic display advertising.

02 / Execution

Which decision shaped the execution?

Implemented targeted search ads on Google for high-intent keywords and custom LinkedIn audience filters targeting HR directors, combined with direct lead form integrations.

03 / Impact

What impact could be measured?

Cost per demo request decreased by 40% and conversion rate increased by 2.5x.

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Visual evidence from the execution

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